by Rachael Hale | 7 Jun 23 | Expert Business Advice
One of the most common questions I’m asked is, ‘how can I get my home interiors business some local magazine coverage’? Is there some deep dark secret I don’t know about? The answer’s no. It’s not a dark science, although it can definitely feel like it even when... 
by Rachael Hale | 18 Oct 22 | Blogging
Not every blog topic idea you consider for your property or interior design blog will be a good one. It takes time and effort to choose topics that are going to attract the attention of your potential clients but, sometimes, even subjects that are trending or look... 
by Rachael Hale | 13 May 21 | Uncategorized
What’s the difference between a home interiors writer and a home interiors ghostwriter? To be honest, if you hire me, not a lot. You still get exactly the same amount of expertise, experience and passion for promoting your business behind every word I write for... 
by Rachael Hale | 3 Mar 21 | Books
Every piece of writing influences its reader is some way. Product descriptions persuade us to buy, websites inform our choices, manuals enable us to achieve and testimonials encourage our trust. Words inspire our actions and when a recent interviewee mentioned a major... 
by Rachael Hale | 4 Jan 21 | Expert Business Advice
The interior design sector is, unfortunately, not recession proof or naturally COVID friendly. The whole industry is, as you know, based on the way people homes ultimately look and the money spent to make them beautiful is one of the first luxuries trimmed in a...
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